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Alexandra Potora’s Favourite Magnificence Merchandise

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For those who guys comply with Lauryn on IG, you’ve most likely seen her with these enormous black under-eye masks. Effectively, they’re her all-time favourite and so they’re by VREA cosmetics.

Fortunate us, as a result of the founder, Alex Potora is on the weblog at the moment to share her favourite, must-have magnificence objects. Assume serum, concealer, a massager, SPF and extra.

Alexandra is beautiful, charming, sensible as a whip, such a grasp of her craft (all issues skincare), and a kick ass entrepreneur, to not point out she’s so considerate and all the time sends Lauryn essentially the most beautiful flowers of life.

We hope you’re keen on all of Alex’s suggestions as a lot as we do ( as we add all issues VREA to our cart).

♡♡♡

Hello, I’m Alexandra Potora, and you’ll name me Alex. I’m a skincare skilled, and the founder and CEO of VREA Cosmetics. For those who and I had been to sit down down over a cup of hibiscus tea with 1 teaspoon of honey (hibiscus as a result of it’s wealthy in antioxidants & honey to barely sweeten the tartness)… we’d probably be speaking loads about YOU. As a result of… that’s what would make me happiest and most snug.

One of many hardest issues for me is to speak about myself, however within the curiosity of our time collectively, I’ll do my finest.

I’m an immigrant from Romania, and the one little one of a single mom, born in occasions managed by the Soviet iron fist. At 18, I moved to America on my own, decided to interrupt outdated household cycles, discover the type of success and happiness I might solely dream of as a baby, and create a brand new legacy; one that will make my foremothers happy with. A tad bit “melodramatic” it sounds, sure, however rising up having nothing, made me need to have every part!

Such as you, I’ve been by loads. My therapist (as a result of sure, I completely have one), stated to me.. “you’ve lived A LOT in 38 years”, and whereas that’s true, I discovered that by hardships, losses, previous divorce and tons of insecurities and failures alongside the way in which, a world in which you’ll be, have and do what you in the end need, is just not past attain.

My journey revolved loads across the ardour I’ve for skincare and make-up. I’m a licensed esthetician (though I don’t observe; I solely wished to advance in information). I’m additionally a make-up artist and entrepreneur. Life for me orbits round my enterprise (VREA Cosmetics, which took virtually 5 years to convey to market as a result of I wished to create one thing that can actually innovate and revolutionize the trade), my husband (Jeremiah – he’s a most cancers, I’m a Virgo so you may simply think about the communication strides we’ve needed to make), my mother (Elena, who lives within the US now as nicely and he or she too is a most cancers – life is making an attempt actual arduous to show me one thing), and my associates (a really small circle of them, however a circle I can belief if a scenario ever occurred and a burner cellphone can be required; if you recognize what I imply). Lol.

The Instagram neighborhood is aware of me for my NO BS strategy to skincare. No fluff, no sponsored content material, simply good ol’ info and skincare literacy. I’ve been slicing by the myths, false claims and misinformation within the magnificence world like a savage on a rampage. I dwell, breathe and dream of pores and skin. It’s a real ardour for me, initially stemming from coping with (actually dangerous) pimples for a lot of my grownup life. The ladies in my household even have very skinny pores and skin, that’s traditionally prematurely sagged and wrinkled. You’ll be able to say that’s one of many “cycles” I wished to interrupt in my lifetime.

In order somebody closely emersed within the magnificence world, not solely as an expert, model founder and “influencer” (god I detest that phrase), however as a compulsive shopper as nicely… I’m right here to share with you my high 5 favourite (must-have) magnificence merchandise (and why). And on that notice, thanks Lauryn and TSC household for having me on!

Alexandra Potora’s Favourite Magnificence Merchandise:

WHO: VREA Cosmetics

WHAT: 4-In-1 Multipurpose Booster Serum

WHERE: www.vreacosmetics.com

WHY: It might be apparent {that a} founder would pimp out her personal product, however it’s important to know the way a lot time, innovation, and private funding it took to create this model. Nothing was “personal labeled.” I personal our formulation, as a result of they’ve been created and totally examined from scratch, with the aim of making essentially the most efficacious, multi-tasking, revolutionary (and inexpensive) merchandise available on the market.

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This explicit booster serum is particular in some ways:

#1. It was particularly formulated for use for each face AND eye space. Whereas many on-line gurus encourage using face merchandise across the eyes (on the premise of comparable substances lists), in actuality, beauty chemistry doesn’t work so plainly as that. A easy 0.01 p.c in ingredient variation (which you wouldn’t know by merely wanting on the substances record), can alter the dynamic of a formulation.

That’s one of many most important the explanation why many develop milia (small white bumps on the pores and skin, shaped when keratin -a sort of protein produced by the skin- turns into trapped beneath the outer layer of the pores and skin). I blame quite a lot of milia instances on utilizing merchandise not particularly designed to cater to the very skinny and really delicate eye space (which could be very totally different from the pores and skin on the remainder of the face). Similar idea behind not utilizing physique lotion on the face.

To not point out that many facial merchandise include perfume (artificial or pure), which is detrimental to the attention space. Lengthy story brief, the 4-In-1 Multipurpose booster serum is a product that’s highly effective sufficient to provide outcomes on the face, but mild sufficient to make use of (deal with and defend) the attention space as nicely. It’s TWO merchandise in ONE.

#2. It may be used alone as a serum or combined with different serums (it performs good with different formulation, retinol/retinoid, Vitamin C included), moisturizers, eye lotions and even basis. It’s formulated with 3 molecules of Hyaluronic Acid to hydrate throughout ALL layers of the pores and skin (not simply the highest), Tripeptide+Micro Algae+Vitamin B5 mix to enhance texture and the look of traces and wrinkles, sustainably sourced Vitamin C from Australian Kakadu Plum (world’s most potent supply), sustainably sourced Butterfly Ginger extract from Madagascar to guard from environmental stressors (air air pollution / blue gentle publicity), Squalane (sustainably derived from fermentation) which has well-documented emollient properties benefiting all pores and skin sorts, and Hydrolyzed Jojoba Esters to cut back transepidermal water loss. (WOW that was a mouth full!)

All substances are non-comedogenic / non-acnegenic (since your lady has acne-prone pores and skin). The product is dermatologist examined and authorized for all pores and skin sorts (in any respect levels of life). It’s vegan, Leaping Bunny licensed cruelty free, and made right here in america.

HOW: Gently pat into clear, dry pores and skin. Use alone or combine with eye cream, one other serum or moisturizer.

Can be utilized on the neck, décolleté & again of the arms as nicely.

Comply with with sunscreen if used through the day.

Designed to not crumb or capsule underneath make-up.

For finest outcomes: Use every day AM and/or PM. I’d additionally say right here that this product is fantastically complemented by our Eye Objectives eye masks, however they’re bought out for the time being and hoping they’ll might be again in inventory in October.

WHO: The Skinny Confidential

WHAT: PINK BALLS Face Massager

WHERE: www.shopskinnyconfidential.com

WHY: For those who’re pondering that I’m mentioning this product just because I’m on the weblog or as a result of I’m hysterically obsessive about Lauryn (*cough, which I’m) – then I’ve to pause proper right here. I’ve used the daylights out of this product already! Because it rolled out (pun supposed), I’ve been utilizing it a minimum of 4-5 days out of the week.

Firstly, it feels in your hand like no facial massager has ever felt earlier than. It’s sturdy and it grips like a mofo (in a great way). The multi-angular stainless-steel balls adapt to the contours of the face and physique like a dream and I exploit this as a result of nicely… sagging. I discussed earlier how untimely pores and skin sagging runs in my household, so I facial therapeutic massage with a view to sculpt and tone the pores and skin. That is a part of my morning routine and I can’t dwell with out it. Just some minutes of face massaging within the day, might help improve blood move, cut back puffiness, and (await it…) assist your pores and skin look toned, recent and youthful (whereas diminishing the looks of tremendous traces and wrinkles).

Since facial therapeutic massage helps increase circulation, that additionally means a rise in oxygen ranges within the pores and skin as nicely, which has the potential to assist these of us with pimples. Oxygen basically helps kill the acne-causing micro organism and prevents it from reproducing and forming new pimples.

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Facial therapeutic massage can also be unbelievable for relieving muscle pressure too (suppose stress, tooth grinding, and so on.) and lymphatic drainage. One of the necessary features of the lymphatic system is to assist drain extra fluid from the tissues and thus, serving to to maintain these tissues wholesome and functioning correctly. By massaging the lymph nodes, we will just about assist (and improve) the physique’s organic filtration course of.

HOW: I personally like to make use of this after making use of my moisturizer, and earlier than making use of sunscreen. You too can use it with an oil (all the time apply the oil after moisturizer and earlier than sunscreen).

Gently roll upwards alongside the jawline (jowls be damned!) and cheeks.

To assist drain the lymphatic system, you may roll downward, onto the neck and sides of the neck.

WHO: Dermalogica

WHAT: Every day Milkfoliant

WHERE: www.dermalogica.com

WHY: Exfoliation is a HUGE a part of skincare and pores and skin well being. Your pores and skin is the biggest organ and it’s actually unbelievable! It’s remarkably helpful, protecting, and waterproof. It is usually continually altering and regenerating itself. New pores and skin cells are continually shaped, and so they steadily push their solution to the highest layer of the pores and skin.

After they attain the highest, they die and kind the highest “useless” layer, which known as stratum corneum. Finally, the useless cells break free and fall off, making room for the newer cells that are rising from under, and the cycle repeats itself. It takes a couple of month for brand new cells to make their solution to the highest layer, that means that the pores and skin you’ll have a month from at the moment, might be fully new compared to the pores and skin you may have now.

Science estimates the human physique to be made up of round 10 trillion cells in complete. Because the pores and skin makes up about 16 p.c of the physique weight, which means you may have roughly 1.6 trillion pores and skin cells. (supply)

Of that trillion+ pores and skin cells, roughly 30,000 to 40,000 fall off each hour. Is your thoughts blown? Because of this over a interval of 24-hours, you lose virtually 1,000,000 pores and skin cells. Wonderful isn’t it!?

So now, the place do all these pores and skin cells go? Effectively.. that mud that collects in your tables and TV, is usually made up of useless pores and skin cells. Primarily, your home is full of former components of… your self. And should you’re nonetheless with me right here and may abdomen the data, you must know that in only one yr, you’ll shed greater than 8 kilos of useless pores and skin. Loopy!

Now, this pure strategy of exfoliation is scientifically known as desquamation and whereas the turnover takes about 30 days in our youthful years, the method slows down steadily with age. That is when exfoliation comes into place, by serving to the pores and skin within the strategy of shedding useless cells. The correct quantity of exfoliation relies upon from individual to individual. An excessive amount of can result in sensitization and the pores and skin barrier getting compromised, too little might not yield you the outcomes you’re maybe looking for.

I usually exfoliate 2-3 occasions per week and the one types of exfoliants I exploit are chemical and enzymatic. Chemical exfoliants are Glycolic and Lactic for instance (AHA) and Salicylic Acid (BHA – when pimples is performing out). Chemical exfoliation works by loosening the bonds between cells to allow them to slough off. Enzyme exfoliators then again, whereas much like chemical exfoliants, work by gently dissolving then useless cells.

That brings me to this new product from Dermalogica. It’s vegan and formulated with oat and coconut prompts (which have surprisingly not brought on any breakouts for me). One of many most important the explanation why I like this product, is the benefit with which you should utilize it. The powder will get activated when coming into contact with water, and creates a creamy lather. I maintain this product within the bathe so I’m reminded to make use of it much more usually than if it had been to simply sit on a shelf someplace.

It is a mild exfoliator, that’s a mix of fruit-based Grape Extract and Arginine (wealthy in AHA/BHA). By exfoliating on a weekly foundation, pores and skin texture is improved, and the resurfaced pores and skin provides me a gorgeous and wholesome tone and glow.

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HOW: I dispense about half a teaspoon into my moist arms after which rub the arms collectively, to create that creamy lather.

Apply to the face in round motions, avoiding the attention space.

Therapeutic massage gently for one minute, then rinse totally.

WHO: Supergoop!

WHAT: Glowscreen Physique SPF 40

WHERE: www.supergoop.com

WHY: The solar is the largest extrinsic getting old issue, accountable for greater than 80% of fast getting old. To not point out, it’s a severe hazard to pores and skin well being. There isn’t any recognized stage of UV publicity that maximizes Vitamin D synthesis with out growing the chance of pores and skin most cancers, which is why sporting sunscreen every day is CRITICAL. Pores and skin most cancers imagine it or not, is the commonest most cancers in america and worldwide.

Now, for the face and neck…There was by no means a watch product earlier than that might right, deal with, conceal AND defend the attention space from the solar, which is why I created the 4-In-1 Concealer SPF 30. So my face and neck are shielded from the solar, and now my eye space as nicely.

However what in regards to the again of the arms and the remainder of the physique? Are we making use of (and re-applying) sunscreen on these areas every day? If not… that is your pleasant reminder to take action. And achieve this even when staying house, since UVA rays can penetrate by home windows and clothes as nicely.

I completely love this product not simply because Supergoop! sunscreens are majestic on the whole, however this additionally illuminates pores and skin by advantage of the light-reflecting minerals it’s formulated with, for a wholesome and natural-looking glow.

The feel feels gentle, whipped virtually, and it absorbs fairly quick. And never solely does it add a really delicate shimmer (whereas defending from the solar), it additionally has sure nourishing emollients that are tremendous useful for my dry pores and skin. And since I virtually all the time neglect to use physique lotion within the morning, this serves as twofold.

HOW: Apply generously (a couple of shot glass value) and evenly 15-20 minutes earlier than solar publicity.

Reapply after 40 minutes of swimming or sweating, instantly after towel drying, or a minimum of each 2 hours.

WHO: Diptyque Paris

WHAT: Ilio Hair Mist

WHERE: www.diptyqueparis.com

WHY: One thing that most individuals don’t find out about me, is that I’m clinically OBSESSED with (and use) hair perfume on a weekly foundation. Because of Chelsea at Misca hair salon (hey lady!), my hair now’s all the way down to the butt-crack-long. I solely wash it as soon as per week (after a couple of yr of steadily growing the in-between wash timeline from 4 days to five, then 6 and now 7 days), and on day 2 after I get it washed, I spritz a few pumps of hair mist. Typically (however not often and if I’m feeling spicy) I re-apply on day 5 as nicely. Let me simply say, that each time I flip my hair, somebody is sure to touch upon how superb it smells. Main factors.

This scent is so gentle and delicate. It has recent, juicy notes of prickly pear, bergamot and jasmine, with a ultimate contact of iris. For those who can attempt to think about the scent, consider a gorgeous summer season day within the coronary heart of the Mediterranean. And I don’t find out about you, however I for one am making an attempt to relive my days in Greece as usually as I can.

HOW: After washing, rinse the hair with chilly water with a view to strengthen the capillary fibres and likewise assist hair take up the mist higher.

I maintain the bottle about an higher arm’s distance and spray as soon as on the precise aspect, as soon as on the left aspect.

Then shut your eyes and visualize your self on a yacht within the Mediterranean. Oh my god!!

Effectively, that’s it from me, I’m off to work on VREA. For those who’d like to attach, yow will discover me on Instagram @alexandrapotora and should you’d like to take a look at VREA Cosmetics and be WOW’d by what we’ve developed to date, yow will discover us on our web site www.vreacosmetics.com and @vreacosmetics.

I like you all and thanks once more TSC fam for sharing your lovely neighborhood with me!

With love all the time,

Alexandra

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