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The NFL is including a recreation on Black Friday, and Amazon Prime has gained the appropriate to televise it.
The L.A. Occasions stories that including the Black Friday recreation to Amazon Prime’s bundle of NFL video games signifies the streaming large’s efficiency as a media associate.
Amazon is at present within the first 12 months of its unique broadcasting cope with the NFL to indicate Thursday Evening Soccer, which averaged 13.6 million viewers and 15.3 million viewers throughout its first two weeks of this season.
Black Friday is likely one of the 12 months’s largest days for retailers, together with Walmart and Goal, who usually begin gross sales on Thanksgiving evening. Amazon additionally includes a bevy of gross sales on Black Friday. Nonetheless, the sport will seemingly promote Black Friday offers and gross sales for individuals who don’t do their Christmas buying early.
“Amazon is uniquely positioned to associate with us for this recreation as Black Friday is likely one of the most necessary days of the 12 months for his or her enterprise,” mentioned Hans Schroeder, chief working officer for NFL Media.
Amazon paid greater than $1 billion per 12 months for the broadcasting rights to fifteen Thursday Evening NFL video games between 2022 and 2032. Neither the league nor Amazon disclosed the phrases in regards to the Black Friday recreation, however in line with the New York Occasions, rumors are swirling that the tech large paid $50 million.
Historically, the Detroit Lions and Dallas Cowboys play house video games on Thanksgiving, however lately a 3rd recreation has been added to the slate. The Black Friday recreation can be subsequent 12 months at 4 p.m. EST. The competing groups are unknown, and the 2023 NFL schedule has not been set.
Whereas streaming is ready to be extra fashionable than cable primarily based on the variety of viewers by the tip of this 12 months, NFL video games are routinely the most-watched cable packages. In accordance with Psychological Floss, NFL video games on Sunday, Monday, and Thursday nights have been three of the highest 10 most-watched cable TV reveals of 2021 and 2022.
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