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Senior Advocate Harish Salve appeared for Amitabh Bachchan.
New Delhi:
Amitabh Bachchan’s identify, picture, or voice cannot be used with out his permission, the Delhi Excessive Courtroom dominated in the present day because it heard the actor’s petition.
The court docket additionally directed the Ministry of Electronics and Info Expertise, and telecom service suppliers, to take away flagged content material.
“It can’t significantly be disputed that the plaintiff is a well known persona and can be represented in varied commercials,” Justice Navin Chawla mentioned, noting that the actor “is aggrieved” by these utilizing his celeb standing to advertise their items and companies with out his permission.
Amitabh Bachchan, 80, popularly generally known as “Massive B”, had approached the court docket with a petition “towards the world at massive” in search of to guard his “identify, picture, voice, and persona attributes”.
“I’m simply giving a flavour of what’s going on. Somebody is making t-shirts and began placing his face on them. Somebody is promoting his poster. Somebody has gone and registered a website identify, amitabhbachchan.com. That is why we’ve come,” senior Advocate Harish Salve, who appeared for Mr Bachchan, had argued.
The megastar has additionally sought a restraining order towards e book publishers, T-shirt distributors, and varied different companies.
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