How a G2 + Pendo Integration Led to 150% Extra Leads for Truckstop.com

Even established manufacturers have to constantly construct on their digital presence.

Simply because your organization has been round for some time doesn’t imply your prospects see you as a pacesetter or an authority. Some know this all too effectively – particularly these In aggressive industries like Truckstop.com.

Truckstop.com allows shippers, carriers, and brokers to maintain on trucking.

The corporate gives an entire suite of instruments, most notably its best-in-class load board for in the present day’s trucker. A load board features as a market for shippers and brokers to submit jobs the place truckers can select a load that aligns with their wants.

Truckstop.com has been in enterprise for over 25 years. Regardless of being the primary market of its type for shippers and carriers for thus lengthy, the corporate was dealing with elevated competitors and knew they wanted a method for solidifying their standing as a pacesetter within the trucking business.

Truckstop.com turned to G2 to just do that.

“We’re in a extremely aggressive and really segmented business. For total lead era and conversion, peer validation is important.”

Steve Diogo
Director, Demand Gen and Content material at Truckstop.com

After establishing a G2 profile, Truckstop.com started to prioritize their presence on G2. A few of their advertising and marketing and management groups noticed G2 as an incredible lead era software however knew that was contingent on build up opinions. Truckstop.com quickly realized that amassing high-quality, genuine opinions takes time.

A number of months and several other overview era campaigns later, the crew at Truckstop.com began exploring new choices to speed up their overview era. The crew was rising quick with a decent bandwidth to handle one-off overview era campaigns was changing into a problem. It grew to become clear that the crew had some challenges to beat, so that they began exploring their choices for automation.

G2 companions with 40+ corporations to assist software program distributors maximize G2 to its fullest potential.

Truckstop.com was already leveraging one in all G2’s companions, Pendo, for in-app messaging to their prospects. They quickly realized that they might additionally make the most of Pendo to request and seize opinions from their prospects proper of their product.

Assembly consumers the place they’re most energetic

Pendo triggers a overview request with a visible overlay when customers are most energetic. As a substitute of directing a person to G2 to submit a overview, Pendo permits them to submit their suggestions instantly in your product in the meanwhile the place they’re probably the most engaged.

Submitting a overview via Pendo additionally removes a layer of friction from the overview course of. If a person opts to fill out a overview through Pendo, they don’t must create a G2 account or use G2’s social login choices to submit their overview. The reviewer additionally nonetheless has the choice to submit their overview anonymously.

Truckstop.com quickly realized that implementing Pendo not solely gave them “all the time on” performance to drive extra opinions, however it opened up a number of different advantages.

Favoring authenticity over a worry of automation

Many corporations are hesitant about automating overview assortment because it leaves them open to receiving adverse opinions. Truckstop.com knew this was attainable, however the crew was open to welcoming that uncertainty.

Actually, opening up for adverse opinions is best for a model in the long term. Authenticity is the secret for customers to really belief the opinions they learn, and that may’t occur if the opinions are good.

“I like getting that true quantity. I don’t need to come on to G2 and have a 5-star score as a result of that simply appears to be like pretend throughout the board.”

Danielle Walsh
Content material & E-mail Advertising and marketing Supervisor at Truckstop.com

With all the items in place, Truckstop.com activated the Pendo integration in early October 2021. The plan was to set off overview requests for customers who had been energetic for at the least 30 days. This was to present customers sufficient time to get a really feel for the load board so they might share extra sincere and correct emotions about it.

And from there, the opinions (and badges) rolled in. 

Each vendor needs that coveted high spot of their goal software program classes. Growing their variety of opinions at a constant tempo meant extra buyer suggestions for Truckstop.com on G2, they usually quickly earned their first-ever G2 Chief badge. What’s higher is that they had been capable of keep on high for each the Spring 2022 and Summer time 2022 G2 Grid Experiences. 

Now that they’d rightfully earned the highest spot, how did their place on G2 feed into their different objectives?

Buying extra leads and empowering conversions

Previous to activating Pendo, the crew at Truckstop.com weren’t seeing the outcomes they initially anticipated when it comes to lead assortment on their G2 profile.

However, after a couple of months of amassing opinions at their new accelerated tempo, their month-to-month leads elevated. And since these leads had been already researching Truckstop.com on G2, they had been extremely certified and more likely to transform. 

Walsh explains, “G2 is a extremely nice useful resource for us to attach with that extra certified purchaser who’s additional down the funnel of their gross sales journey than our different advertising and marketing efforts can present.”

Welcoming good and constructive opinions for steady progress

Past new leads, producing opinions at this scale was additionally offering Truckstop.com with extra details about their prospects than ever earlier than.

Identical to how person surveys will be important to bettering merchandise and understanding prospects, constructive suggestions from G2 opinions could be a nice useful resource for product groups. G2’s opinions have a construction that will get as in-depth as attainable to actually perceive person sentiment a couple of product.

“G2 will get us that constructive suggestions that different channels do not, and it is detailed sufficient that we will actually take motion from it. That is actually helped us enhance our merchandise.”

Danielle Walsh
Digital Advertising and marketing Program Supervisor at Truckstop.com

For instance, Truckstop.com had a cellular app that the crew knew wanted some enhancements in direction of the start of 2022. Utilizing among the suggestions from constructive opinions, the crew rolled out a brand new cellular app in April of the identical yr that places the latest model in a significantly better place.

Able to ship your small business into excessive gear and change into a G2 Chief? Discover ways to drive extra income with G2 Advertising and marketing Options.