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Kia will outsell its bigger Korean competitor – and main shareholder – Hyundai within the Australian gross sales race this 12 months, for the primary time.
Nonetheless, Kia Australia’s chief working officer Damien Meredith insists there’s no inside battle between the manufacturers for gross sales supremacy.
“After all we’re enthusiastic about it, the constant progress that’s come from the model over a protracted time frame,” Mr Meredith informed us.
“We set objectives for market share and quantity, however the sincere fact is we don’t sit down and discuss how we beat Hyundai or Mitsubishi or Ford.
“Sure we’re forward of the place we had been planning to be,” he added.
Kia Australia’s gross sales to the tip of November this 12 months sit at 72,700, up 15 per cent. That locations it forward of Mitsubishi (72,064) and Hyundai (68,911).
Solely Toyota (214,776) and Mazda (87,218) sit forward of the quickly rising Korean model, which is thereby primed for a podium end for the primary time.
Ten years in the past, Kia’s market share in Australia (2.6 per cent) was lower than one-third that of its main shareholder, Hyundai (8.5 per cent).
| Hyundai | Kia | |
|---|---|---|
| 2022 YTD | 68,911 | 72,700 |
| 2021 | 72,872 | 67,964 |
| 2020 | 64,807 | 56,076 |
| 2019 | 86,104 | 61,503 |
| 2018 | 94,187 | 58,815 |
| 2017 | 97,013 | 54,737 |
| 2016 | 101,555 | 42,668 |
| 2015 | 102,004 | 33,736 |
| 2014 | 100,011 | 28,005 |
| 2013 | 97,006 | 29,778 |
MORE: Kia’s speedy progress tracked, because it overtakes Hyundai in Australia
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