Wednesday, October 4, 2023
HomeLifestyleMichael Planit, a Seasoned Entrepreneur and Investor Who Continues to Succeed

Michael Planit, a Seasoned Entrepreneur and Investor Who Continues to Succeed


I had the chance to sit down down with Michael Planit, Founder & Principal of Planit Capital.

Michael is a seasoned entrepreneur with over 20 years of enterprise growth and advertising and marketing expertise. He conceived, constructed, and offered profitable companies within the shopper product and manufacturing sectors and can be an investor and advisor to numerous companies together with, Shopper Merchandise, Companies, and Expertise. Michael has a strong file of success in figuring out and capitalizing on market alternatives leading to over $300 million in gross sales within the final a number of years. 

Michael grew up in New York and went to varsity at Northeastern College the place he graduated with a BS with a twin main in Finance and Advertising. I requested Michael to share what he does at present given his schooling, enterprise acumen, and retaining the enterprise classes discovered on his journey. “A few years again, having consulted with an funding financial institution and personal fairness firm on assessing market viability and prospects of goal firms for these teams and after a few years of entrepreneurial success as an operator, I then established Planit Capital; a personal funding and an trade agnostic lender/facilitator.  We now have offered greater than $150m in progress capital and finance amenities for firms within the subject of healthcare, monetary and enterprise providers, actual property, start-up expertise, development, oil & gasoline, and my favourite; shopper merchandise/providers. I additionally function an investor, senior advisor, and board member to companies throughout varied market sectors together with shopper merchandise and expertise, and leisure.” 

Planit Capital focuses on short-term investments and lending fledgling firms, with a desire for consumer-facing firms, be it expertise or product. Their “candy spot” is facilitating funding between $2m and $25m and might place funding on progress funds for development firms. On the finish of the day, they like growth-oriented firms which have cash-flow or different property they will get behind, however they do draw back from something speculative.  Michael likes to say, “If it’s one thing we are able to sink our enamel into asset-wise, we are able to fund it.”

I used to be curious to listen to about this seasoned entrepreneur everyday. “Usually, I begin my day with a fast view of emails, then make/return calls which can be time delicate. Then again to emails with extra focus, put out just a few fires (there’s at all times one thing it appears), converse with principals from our portfolio firms on the week’s technique, after which some analysis on new alternatives which have been offered.  I attempt to sustain on the information in-between and attend some zoom networking or in-person conferences each couple of weeks.”

 Talking of networking, I requested Michael how he probably finds his subsequent deal. “It’s largely referral by means of contacts through the years, and a few networking by means of 1 or 2 trade organizations centered on Funding Bankers, PE, and different lenders.  For the offers themselves, it’s all concerning the folks operating the enterprise and their potential to execute. If I’m not snug with the folks concerned in any a part of the deal, we then take a “arduous go” – for people who make us snug, it’s the basics of the economics…then the power to execute, recoup funding, after which revenue.”

The kind of enterprise Michael is concerned is aggressive in addition to dangerous at occasions. His success is astounding particularly throughout these unsure occasions. I requested Michael to share among the work he has carried out for his purchasers. “One in every of our more durable offers was a multi-million+ energy plant acquisition.  The deal had many hurdles as a result of nature of the trade, largely regulatory. However the different issue was the group buying the enterprise was looking for 100% financing for acquisition, along with working capital.  In the long run, we overcame the various hurdles with our lending associate and had been capable of facilitate full funding, inclusive of the w/c they wanted.  

One other deal price mentioning was extra enjoyable for us. We did a short-term funding in an organization that manufactured small digital gadgets. That they had secured a purchase order order with a serious nationwide retailer for which they required financing in opposition to that order to fabricate the product and extra funds to hold them till paid by their buyer. This deal had gone side-ways. After turning into immediately concerned with their buyer and supply-chain operations I used to be capable of negotiate a deal not solely retaining the product in-store, but additionally offering for the enlargement of this system into different nationwide retailers.  This hands-on strategy offered for not solely the recoupment of capital and profitability, but additionally offered the shopper to proceed and develop their firm into different merchandise with a broader buyer attain.”

Now time to speak concerning the market/recession effecting your organization. “There are extra alternatives contemplating the present financial circumstances available in the market.  We’re seeing extra offers referred to us for lending alternatives and extra short-term funding alternatives. I’d not say we’re in a recession, however actually the inflationary realities are taking their toll. The panorama is extra aggressive for lending, as there are nonetheless comparatively cheap choices on the market for borrowing.  As we concentrate on non-bank lending our price of cash could also be increased within the brief run, however the potential to lend and our velocity to shut actually supplies an amazing profit.”

Now let’s speak about your supreme introductions as a result of hey, you by no means know who’s studying this interview. “We’re very open to offers, trade agnostic and deal opportunistic. The perfect intro is an organization that has the property, sturdy income base however cash-flow timing is hard.  They’re sturdy operators with nice progress potential however merely want the money and aren’t capable of qualify for financial institution financing at the moment.”

I personally discover Michael to be a particularly clever, centered, and real businessman and I’ve loved interviewing him. He shared that he’s a resident of NYC for greater than 20 years, was an adjunct professor at NYU educating the advertising and marketing course, Mastering Product and Service growth, and is an creator of the e book Operators are Standing By printed by McGraw-Hill. He’s neighborhood oriented and really household centric father of three.  

I’m questioning who he want to meet given the chance. “Ken Griffin, Founder Citadel, Larry Fink, Founder BlackRock, and Elon Musk. Additionally, Angela Merkel who was thought-about at one time to be probably the most highly effective lady on this planet. It could be greater than fascinating to fulfill her. Leonardo Da Vinci – to know the thoughts of a visionary genius, and Albert Einstein – to know genius.”

In closing, Michael may be very hands-on and takes a customized strategy along with his purchasers and potential purchasers and is outcomes pushed. “If we are able to’t get it carried out, we received’t take it on and are joyful to direct them to others that possibly can. To me, it’s all concerning the folks – nice begets nice!”

To be taught extra about Planit Capital, please go to





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