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Microsoft’s $69B Activision Deal Voted Down By FTC — However Video Sport Agency’s CEO Assured ‘Deal Will Shut’ – Microsoft (NASDAQ:MSFT), Activision Blizzard (NASDAQ:ATVI)

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The U.S. Federal Commerce Fee says it’s in search of to dam Microsoft Company’s MSFT  $69 billion acquisition of Activision Blizzard, Inc ATVI.

What Occurred: FTC alleged that the deal — which is Microsoft’s largest ever and the biggest within the video gaming business — would allow the Satya Nadella-led firm to “suppress opponents to its Xbox gaming consoles and its quickly rising subscription content material and cloud-gaming enterprise.”

The Fee voted 3 to 1 in favor of a criticism in opposition to the deal which is able to now go earlier than the company’s administrative legislation choose. 

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Activision CEO Bobby Kotick on Thursday mentioned in a letter to staff that FTC’s determination to problem the deal might sound “alarming” to them.

“I wish to reinforce my confidence that this deal will shut. The allegation that this deal is anti-competitive does not align with the details, and we imagine we’ll win this problem.”

Microsoft Vice Chair and President Brad Smith responded, “Whereas we believed in giving peace an opportunity, now we have full confidence in our case and welcome the chance to current our case in court docket,” CNBC reported.

Why It Issues: FTC famous that Activision was “one in every of solely a really small variety of high online game builders” that create and publish high-quality video video games similar to “Name of Responsibility,” “World of Warcraft,” “Diablo,” and “Overwatch.”

The company mentioned that Activision’s present technique is providing its video games on many units no matter producer.

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“That might change if the deal is allowed to proceed. With [Microsoft] management over Activision’s blockbuster franchises,” mentioned FTC. 

On Wednesday, Microsoft introduced a 10-year deal to carry Name of Responsibility to Nintendo’s consoles following its acquisition of Activision.

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