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HELLO! IF YOU LEARNED SOMETHING USEFUL FROM THIS ARTICLE, CONSIDER BUYING ME A BEER!
And when you want to observe a video of the solutions, see video beneath on my YouTube Channel :
IF YOU WANT TO LEARN MORE ABOUT BUILDING A BRAND ONLINE, ATTEND MY WORKSHOP!
If you don’t want to take a look at my face and would relatively take heed to audio-only in podcast format, following the podcast on Anchor ( additionally out there wherever else you take heed to your podcasts! Seek for “The Naina Redhu Expertise”.
The Q&A in textual content format
What’s the one factor that you simply’re actually anxious about proper now?
My major income stream / earnings ( nearly 90% of my complete earnings ) used to return from images. Due to COVID19, that earnings stream has dried as much as nearly zero. Fortunately, since I at all times strived for a number of income streams, I had a few different choices to take a look at. I’ve since pivoted to doing extra work within the workshops & consulting house AND I’m additionally being extra aggressive with promoting my work and brooches. However, I’m anxious that my Instagram viewers – individuals who adopted me for images content material – may depart if I begin posting content material associated to my workshops or consulting. THAT is my largest fear proper now.
I’m a marriage photographer who hasn’t posted on IG since March. How do I begin posting once more? Posting about weddings simply didn’t appear proper … how do I re-approach it now, 4 months later?
Should you take a look at Instagram as a platform the place you share your work – have you ever stopped working? Should you haven’t stopped working, I don’t see any cause to cease posting on IG. Be delicate concerning the caption & talk that you simply’re hopeful of issues getting higher. Not as a result of that is one thing folks need to hear however as a result of that is the reality. We’re all hopeful. In the meantime, right here’s a bride & groom who selected to make a brand new starting in these bleak occasions, giving hope to all of us. POST NOW! Briefly point out why you stopped, why you’re re-starting & what you’re hoping to do in a different way. ( That’s three content material concepts! )
IF YOU WANT ADVICE CUSTOMIZED TO YOUR BUSINESS OR BRAND, HIRE ME FOR A CONSULTATION
If there are such a lot of belongings you need to do… learn how to zero in on one?
Who says that it’s a must to do just one? Attempt every little thing and consider what makes you content, what makes you cash, what makes you well-known, what earns you authority, and many others. You gained’t know until you do it. Do every little thing. Prioritize. Remove. Should you’re spending an excessive amount of time doing X & it’s not getting you what you need ( fame / cash / peace ), then cease and check out one thing else.
Within the context of “You aren’t your buyer”, how do you worth your merchandise?
My pricing is predicated on CoDB : Value of Doing Enterprise plus what the market is keen and in a position to pay. And naturally #GoalKyaHai aka what am I attempting to do by pricing a sure product / service a selected means. Some components of pricing are additionally model positioning and signaling. Not all pricing is supposed to generate a sale ASAP. Once I say “I’m not my buyer“, my pricing is just not for me. It isn’t based mostly on whether or not I’d purchase the product / service or whether or not I’m in a position or keen to pay a certain quantity for it. It’s based mostly on whether or not my typical buyer is in a position and keen to pay for the product / service I’m creating / promoting.
What’s the images tools that you simply use and what’s your workflow?
Nikon D800 or D810 cameras. Nikkor 24-70, 70-200, 14-24 F2.8 lenses and the 85mm f1.4 lens. Nikon SB900 speedlights. Smartphone is the Pixel 3XL. Workflow is SHOOT. EDIT. SHARE. I shoot RAW on the DSLRs, I shoot a LOT, I deliver the information into Adobe Lightroom, I edit, I export and arrange after which I add shopper information and publish the project on my weblog.
Instagram Profile Evaluate / Audit : naina.co/instagram
Purchase me a beer : naina.co/beer
E-newsletter : naina.co/publication
Workshops : naina.co/workshops
Artwork : naina.co/artwork
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What’s #NAINAMAMA? : “Naina’s Monday Ask Me Something”.
Having used the “Ask Me Something” questions field on Instagram Tales over the previous few years, I’ve thought of doing it in a extra structured means and I’ve noticed that loads of the questions are repeated. The repetitiveness is comprehensible due to the character of Instagram. Tales are gone after 24 hours and never everybody will get to see them. This isn’t solely a waste of my time, but in addition a lack of data that somebody may discover helpful. I’ve, certainly, thought of saving these tales as “Story Highlights” on my Instagram profile however I don’t like how they eat up worthwhile actual property. Somebody visiting my Instagram profile for the primary time, sees my profile picture, my statistics, my bio after which a complete row of Story Highlights and THEN they get to the actual cause they’re more likely to have interaction with me : my work. With out the Story Highlights, they will see six posts and 1/fifth of one other three. With the Story Highlights they will solely see the primary three posts of their entirety, which, to me, is unacceptable.
Each Monday, I’ll put up the Q&A field on my Instagram Tales and try to reply about 5-10 questions. I may even doc these questions on my weblog, much like immediately’s weblog put up.
Earlier editions of NAINAMAMA on this weblog.
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Comparable Picture Options & Weblog Posts
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