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A frankly absurd variety of individuals tuned in to observe the ultimate preseason recreation between the Lions and Steelers. In complete an estimated 5.82 million tuned in to observe, with Pittsburgh’s quarterback battle nonetheless being waged between Mitchell Tubisky and Kenny Pickett, whereas the Lions proceed to point out promise, and are garnering consideration from their look on Arduous Knocks this yr.
Whereas CBS and the NFL are clearly over the moon with that determine, it’s a little bit extra nuanced that some takes on the score may need you consider.
The Lions-Steelers preseason recreation on Sunday afternoon did higher than every of the 5 NBA video games from Christmas 2021. https://t.co/KWgpKhvOeg
— ProFootballTalk (@ProFootballTalk) August 30, 2022
To be clear: Sure, in general viewers the Lions-Steelers recreation did entice extra general viewers — however the concept it “beat” the NBA on Christmas, effectively, that’s probably not correct. On the planet of tv complete viewers is a pleasant peg to hold your hat on, however the cash is actually made within the demographic breakdown. Each community cares much less about what number of complete viewers they entice, and extra about what number of viewers they get in the important thing demographic, which is adults aged 18-49.
That is the demographic advertisers wish to entice, as a result of there’s a perception they’ve the cash to make their very own buying selections, however will not be but set of their methods with model loyalty. It’s the place manufacturers hope to make lifelong clients, and there’s a premium positioned on TV renewal based mostly on focusing on the important thing demographic. It’s why you see Coke, Apple, and different premium companies promote throughout reveals which can be robust within the 18-49 bracket, whereas nearly all of cable information get commercials for all times insurance coverage, copper steadiness bands, and horribly overpriced pillows.
It’s for that reason that when TV rankings are reported they rank the true “winner” by efficiency in 18-49, and never complete viewers.
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See Love & Hop Hop Atlanta as an illustration. The present solely garnered 652,000 viewers, however recorded a 0.26 share in individuals aged 18-49 — whereas Tucker Carlson Tonight had over 3.3M complete viewers, however the overwhelming majority of its rankings have been in individuals aged 50+. The extra “invaluable” present within the eyes of TV execs is Love & Hip Hop, as a result of it’s attracting the viewers they wish to promote promoting house for.
If you take a look at demographic breakdown the preseason recreation between the Lions and Steelers nonetheless did astoundingly effectively contemplating it was a largely meaningless recreation, nevertheless it’s disingenuous to say it “beat” the NBA on the subject of community TV rankings.
- NFL Preseason: Lions vs. Steelers, 18-49 demographic: 1.20
- NBA Christmas: Celtics vs. Bucks, 18-49 demographic: 1.52
- NBA Christmas: Warriors vs. Suns, 18-49 demographic: 1.64
- NBA Christmas: Nets vs. Lakers, 18-49 demographic: 1.57
Nonetheless, we’re speaking a couple of premier day within the NBA calendar vs. a preseason recreation within the NFL — however the true lesson right here isn’t making an attempt to dunk on one other league, however being ashamed all of us have so little else to do than watch a preseason recreation on our Sundays when there’s an entire broad world on the market.
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