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Pong Was Boring—And Folks Cherished It

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This text was first revealed as “Marcian E Hoff.” It appeared within the February 1994 concern of IEEE Spectrum. A PDF model is offered on IEEE Xplore. The pictures appeared within the authentic print model.

However for Hoff, the microprocessor was merely one blip amongst many alongside the tracing of his lengthy fascination with electronics. His ardour for the sphere led him from New York Metropolis’s used electronics shops to elite college laboratories, by the extreme early years of the microprocessor revolution and the tumult of the online game trade, and in the end to his job at this time: high-tech non-public eye.

Pretty early in his childhood Hoff found out that the easiest way to really feel much less like a child—and slightly extra highly effective—was to grasp how issues work. He began his explorations with chemistry. By the age of 12 he had moved on to electronics, constructing issues with components ordered from an Allied Radio Catalog, a shortwave radio equipment, and surplus relays and motors salvaged from the rubbish at his father’s employer, Basic Railway Sign Co., in Rochester, NY. Then in highschool, working largely with second­hand elements, he constructed an oscilloscope, an achievement he parlayed right into a technician’s job at Basic Railway Sign.

Hoff returned to that job throughout breaks from his undergraduate research at Rensselaer Polytechnic Institute, Troy, N.Y. A number of summers started with Hoff coming into the Basic Railway laboratory to seek out the researchers’ two greatest oscilloscopes damaged. He would restore the state-of-the-art Tektronix 545s, then transfer on to extra fascinating stuff, like inventing an audio frequency railroad­prepare monitoring circuit and a lightning safety unit that gave him two patents earlier than he was out of his teenagers.

The perfect factor concerning the job, Hoff recalled, was the entry it gave him to elements that had been past the budgets of most engineering college students within the l950s—transistors, for example, and even the just-introduced energy transistor. He did an undergraduate thesis on transistors used as switches, and the money prize he gained for it rapidly went for a Heathkit scope of his personal.

Early Neural Networks

Hoff appreciated the engineering programs at Rensselaer, however not the slender focus of the faculty itself. He wished to broaden his perspective, each intellectually and geographically (he had by no means been various miles west of Niagara Falls), so selected California’s Stanford College for graduate college. Whereas working towards his Ph.D. there, he did analysis in adaptive programs (which at this time are referred to as neural networks) and, along with his thesis advisor Bernard Widrow, racked up two extra patents.

“He had a toy prepare transferring forwards and backwards beneath laptop management, balancing a brush­ stick. I noticed him as a kooky inventor, a mad scientist.”
—Stanley Mazor

His Intel colleague Mazor, now coaching supervisor at Synopsys Inc., Mountain View, Calif., recalled assembly Hoff in his Stanford laboratory.

“He had a toy prepare transferring forwards and backwards beneath laptop management, balancing a broomstick,” Mazor stated. “I noticed him as a kooky inventor, a mad scientist.”

After getting his diploma, Hoff stayed at Stanford for six extra years as a postdoctoral researcher, persevering with the work on neural networks. At first, his group made the networks trainable by utilizing a tool whose resistance modified with the quantity and course of present utilized. It consisted of a pencil lead and a chunk of copper wire sitting in a copper sulfate and sulfuric acid answer, they usually referred to as it a memistor.

“One results of all our work on microprocessors that has all the time happy me is that we acquired computer systems away from these [computer center] individuals.”
—Ted Hoff

The group quickly acquired an IBM 1620 laptop, and Hoff had his first expertise in programming—and in bucking the system. He needed to cope with officers on the campus laptop heart who thought all computer systems needs to be in a single place, run by specialists who dealt with the bins of punched playing cards delivered by researchers. The concept a researcher ought to program laptop programs interactively was anathema to them.

Ted Hoff: Important Stats

Identify

Marcian E. (Ted) Hoff Jr.

Date of beginning

Oct. 28, 1937

Household

Spouse, Judy; three daughters, Carolyn, Lisa, and Jill

Training

BS, 1958, Rensselaer Polytechnic Institute, Troy, N.Y.; MS, 1959, Ph.D., 1962, Stanford College, California, all in electrical engineering

First job

Planting cabbages

First electronics job

Technician, Basic Railway Sign Co., Rochester, N.Y.

Greatest shock in profession

Media hysteria over the microprocessor

Patents

17

Books lately learn

Introduction to Nuclear Reactor Concept by John R. Lamarsh; A Compiler Generator by William M. McKeeman, James J. Horning, and David B. Wortman

Folks most revered

Intel Corp. founders Robert Noyce and Gordon Moore, Intel chief govt officer Andrew Grove

Favourite eating places

Postrio and Bella Voce in San Francisco, Beausejour in Los Altos, Calif.

Favourite films

2001, Dr. Strangelove

Motto

“If it really works, it’s aesthetic”

Leisure actions

Enjoying with electronics; attending operas and live shows; going to the theater, physique browsing in Hawaii; strolling his Alaskan malamutes

Automobile

Porsche 944

Administration creed

“The perfect motivation is self-motivation”

Organizational memberships

IEEE, Sigma Xi

Main awards

Stuart Balantine Medal of the Franklin Institute, IEEE Cledo Brunetti Award, IEEE Centennial Medal, IEEE Fellow

“One results of all our work on microprocessors that has all the time happy me,” Hoff advised IEEE Spectrum, “is that we acquired computer systems away from these individuals.”

By 1968 pupil hostility to the federal government over the Vietnam Conflict was rising and life for researchers on campus who, like Hoff, relied on authorities funding was trying as if it would get uncomfortable. Hoff had already been considering the probabilities of commercial jobs when he acquired a phone name from Robert Noyce, who advised him he was beginning a brand new firm, Intel Corp., and had heard Hoff is likely to be excited by a job. He requested Hoff the place the semiconductor built-in circuit enterprise would discover its subsequent progress space. “Reminiscences,” Hoff replied.

That was the reply Noyce had in thoughts (Intel was launched as a reminiscence producer), and that 12 months he employed Hoff as a member of the technical employees, Intel’s twelfth worker. Engaged on reminiscence expertise, Hoff quickly acquired a patent for a cell to be used in MOS random-access built-in circuit reminiscence. Shifting on to turn out to be supervisor of functions analysis, he had the primary buyer contact of his profession.

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“Engineering individuals are likely to have a really haughty perspective towards advertising and marketing, however I found you study an amazing quantity when you preserve your eyes and ears open within the subject.”
—Hoff

“Engineering individuals are likely to have a really haughty perspective towards advertising and marketing,” Hoff stated, “however I found you study an amazing quantity when you preserve your eyes and ears open within the subject. Making an attempt to grasp what issues persons are making an attempt to unravel may be very useful. Folks again within the lab who don’t have that contact are working at a drawback.”

From 12 Chips to One Microprocessor

One group of shoppers with whom Hoff made contact had been from Busicom Corp., Tokyo. Busicom had employed Intel to develop a set of customized chips for a low-cost calculator and had despatched three engineers to Santa Clara to work on the chip designs. Hoff was assigned to take care of them, getting them pencils and paper, exhibiting them the place the lunchroom was—nothing technical.

However the technical a part of Hoff’s thoughts has no off-switch, and he rapidly concluded that the engineers had been going within the incorrect course. Twelve chips, every with greater than 3000 transistors and 36 leads, had been to deal with completely different components of the calculator logic and controls, and he surmised the packaging alone would price greater than the focused retail value of the calculator. Hoff was struck by the complexity of this tiny calculator, in contrast with the simplicity of the PDP-8 minicomputer he was presently utilizing in one other venture, and he concluded {that a} easy laptop that might deal with the features of a calculator might be designed with about 1900 transistors. Given Intel’s superior MOS course of, all these, he felt, might match on a single chip.

Man sitting at patio table with large dog seated next to him. Laptop and coffee mug on table.

Marcian E. “Ted” Hoff

The Busicom engineers had no real interest in dumping their design in favor of Hoff’s unproved proposal. However Hoff, with Noyce’s blessing, began engaged on the venture. Quickly Mazor, then a analysis engineer at Intel, joined him, and the 2 pursued Hoff’s concepts, growing a easy instruction set that might be applied with about 2000 transistors. They confirmed that the one set of directions might deal with decimal addition, scan a keyboard, keep a show, and carry out different features that had been allotted to separate chips within the Busicom design.

In October 1969, Hoff, Mazor, and the three Japanese engineers met with Busicom administration, visiting from Japan, and described their divergent approaches. Busicom’s managers selected Hoff’s strategy, partly, Hoff stated, as a result of they understood that the chip might have various functions past that of a calculator. The venture was given the inner moniker “4004.”

Federico Faggin, now president and chief govt officer of Synaptics Inc., San Jose, Calif., was assigned to design the chip, and in 9 months got here up with working prototypes of a 4-bit, 2300-transistor “microprogrammable laptop on a chip.” Busicom acquired its first cargo of the units in February 1971.

Faggin recalled that when he started implementing the microprocessor, Hoff appeared to have misplaced curiosity within the venture, and barely interacted with him. Hoff was already engaged on his subsequent venture, the preliminary design of an 8-bit microprogrammable laptop for Laptop Terminals Corp., San Antonio, Texas, which, architected by Laptop Terminals, was named the 8008. Hoff all the time “needed to do very cutting-edge work,” Faggin advised Spectrum. “I might see a pressure in him to all the time be on the forefront of what was taking place.”

In these early Intel days, Mazor recalled that Hoff had quite a few concepts for initiatives, a lot of which, although not commercially profitable, proved prescient: a RAM chip that might act like a digital digicam and seize a picture in reminiscence, a online game with transferring spaceships, a tool for programming erasable programmable ROMs, and computer-aided design instruments supposed for logic simulation.

The Intel advertising and marketing division they estimated that gross sales [of microprocessors] may complete solely 2000 chips a 12 months.

In the meantime, the microprocessor revolution was gearing up, albeit slowly. Hoff joined Faggin as a microprocessor evangelist, making an attempt to persuade folks that general-purpose one chip computer systems made sense. Hoff stated his hardest promote was to the Intel advertising and marketing division.

“They had been moderately hostile to the concept,” he recalled, for a number of causes. First, they felt that each one the chips Intel might make would go for a number of years to at least one firm, so there was little level in advertising and marketing them to others. Second, they advised Hoff, ‘‘We’ve diode salesman on the market struggling like loopy to promote reminiscences, and also you need them to promote computer systems? You’re loopy.” And eventually, they estimated that gross sales may complete solely 2000 chips a 12 months.

However phrase went out. In Might 1971 an article in Datamation journal talked about the product, and the next November Intel produced its first advert for the 4004 CPU and positioned it in Digital Information. By 1972 tales concerning the miracle of what started being referred to as the microprocessor began showing usually within the press, and Intel’s opponents adopted its lead by launching microprocessor merchandise of their very own.

Hoff by no means even thought of patenting the microprocessor. To him the invention appeared to be apparent.

One step Hoff didn’t take at the moment was apply for a patent, although he had already efficiently patented a number of innovations. (Later, with Mazor and Faggin he filed for and was granted a patent for a “reminiscence system for a multi-chip digital laptop.”)

Trying again, Hoff recalled that he by no means even thought of patenting the microprocessor in these days. To him the invention appeared to be apparent, and obviousness was thought of grounds for rejecting a patent software (although, Hoff stated bitterly, the patent workplace presently appears to disregard that rule). It was apparent to Hoff that if in a single 12 months a pc might be constructed with 1000 circuits on100 chips, and if within the following 12 months these 1000 circuits might be put onto10 chips, ultimately these 1000 circuits might be con­ structed on one chip.

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As an alternative of patenting, Hoff in March 1970 revealed an article within the proceedings of the 1970 IEEE Worldwide Conference that acknowledged: “A completely new strategy to design of very small computer systems is made potential by the huge circuit complexity potential with MOS expertise. With from 1000 to 6000 MOS units per chip, a whole central processor could also be fabricated on a single chip.”

However in December 1970, an unbiased inventor outdoors the cliquish semiconductor trade, Gilbert Hyatt, filed for a patent on a processor and talked about that it was to be made on a single chip. In 1990, after quite a few appeals and extensions, Hyatt was granted that patent and started amassing royalties from many microprocessor producers. Presently, although historical past traces at this time’s microprocessor again to Hoff, Mazor, and Faggin, the authorized rights to the invention belong to Hyatt.

The Invention of the Codec

Whereas the microprocessor has proved to be his most celebrated achievement, Hoff doesn’t view it as his greatest technical breakthrough. That designation he reserves for the single-chip analog-to-digital/ digital-to-analog coder/decoder (codec).

“Now that work was an thrilling technical problem,” Hoff recollected with some glee, “as a result of there have been so many who stated it couldn’t be performed.”

The venture was kicked off by Noyce, who noticed the phone trade as ripe for brand spanking new expertise, and urged Hoff to seek out an vital product for that market. Learning phone communications, Hoff and several other different researchers noticed that digitized voice transmission, then getting used between central workplaces, trusted using advanced costly codecs that tied into electromechanical switches.

”We thought,” Hoff advised Spectrum, “we might combine this, the analog-to-digital conversion, on a chip, after which use these circuits as the idea for switching.”

Apart from lowering the price of the programs to the phone firm, such chips would allow firms to construct small department exchanges that dealt with switching electronically.

Hoff and his group developed a multiplexed strategy to conversion wherein a single converter is shared by the transmit and obtain channels. Additionally they established quite a few different methods for conversion and decoding that Hoff noticed as not being apparent and for which he acquired patents.

With that venture’s completion in 1980, after six years of effort, and its switch to Intel’s manufacturing facility in Chandler, Ariz., Hoff turned an Intel Fellow, free to pursue no matter expertise him. What him was returning to his work on adaptive constructions, combining the ideas he had wrestled with at Stanford with the facility of the microprocessor within the service of speech recognition. After a 12 months he constructed a recognition system that Intel marketed for a number of years.

A first-rate buyer for the system was the automotive trade. Its inspectors used the programs to assist them take a look at a automotive because it lastly left the meeting line. When an inspector famous out loud numerous issues that wanted fixing, the system would immediate him for additional info, and log his responses in a pc.

From Intel to Atari

Although his place as an Intel Fellow gave Hoff a good quantity of freedom, he discovered himself losing interest. Intel’s success in microprocessors by 1983 had turned it right into a chip provider, and different firms had been designing the chips into programs.

“I had all the time been extra excited by programs than in chips,” Hoff stated, “and I had been at Intel for 14 years, at a time when the typical keep at an organization in Silicon Valley was three years. I used to be overdue for a transfer.”

Once more, Hoff had not gone past enthusiastic about leaving Intel when a brand new job got here to him. Atari Inc., Sunnyvale, Calif., then a booming online game firm owned by Warner Communications Inc. and a serious consumer of microprocessors, was on the lookout for a vice chairman of company expertise. In February 1983, after discussing the scope of the concepts that Atari researchers had been pursuing, Hoff latched onto the chance.

Intel from the beginning had a structured, extremely managed tradition. At Atari, chaos reigned.

Intel from the beginning had a structured, extremely managed tradition. At Atari, chaos reigned. Beneath Hoff had been analysis laboratories in Sunnyvale, Los Angeles, and Grass Valley, Calif.; Cambridge, Mass.; and New York Metropolis. Researchers had been engaged on image telephones, digital aids for joggers, laptop controls that gave tactile suggestions, graphical environments akin to at this time’s digital actuality, digital sound synthesis, superior private computer systems, and software program distribution by way of FM sidebands.

However Hoff had barely had time to find out about all of the analysis initiatives beneath manner earlier than the online game enterprise took a well-publicized plunge. With out stable inside controls, Atari was unable to find out how properly its video games had been promoting on the retail level, and distributors had been returning tons of of 1000’s of cartridges and recreation machines. Hoff started receiving orders for employees cuts month-to-month.

“It could have been one factor if I had recognized I needed to in the reduction of to, say, one-quarter the scale of my group,” he advised Spectrum. “However when each month you discover you need to minimize one other chunk, morale actually drops.”

In July 1984, whereas Hoff was at his thirtieth highschool reunion, Warner bought Atari to Jack Tramiel. Hoff then had to decide on between convincing Tramiel that he might play a task in a narrowly targeted firm bored with funding futuristic analysis, and permitting Warner to purchase out his contract. He selected the latter.

Trying again, most people who had been at Atari in these days now view them darkly. However Hoff remembers his 12 months there as an pleasurable and in the end helpful expertise. “Possibly I have a look at it extra positively than I ought to,” he stated, “but it surely turned out to be transition for me, and the life I’ve now could be a really good one.”

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“Each time you’re engaged on one downside, there’s all the time one other downside over right here that appears extra fascinating.”
—Hoff

He now spends half his time as a marketing consultant and half pursuing technical initiatives of his personal devising—a learn­out gadget for machine instruments, numerous sorts of body grabbers, sample recognition, and methods for analog-to-digital conversion. This variegated schedule is ideal for him. He has all the time felt himself to be a generalist, and has had hassle specializing in only one expertise.

“It’s simple for me to get distracted,” he stated. “Each time you’re engaged on one downside, there’s all the time one other downside over right here that appears extra fascinating. However now it’s extra seemingly that my very own initiatives get delayed, moderately than issues important to different individuals and their employment.”

Faggin for one isn’t shocked that such unbiased work appeals to Hoff. “He by no means was the gregarious kind,” Faggin stated. “He appreciated introverted work, the considering, the determining of recent issues. That’s what he’s good at. I all the time was impressed how he was capable of visualize an structure for a brand new IC, virtually on the spot.”

“He comes up with concept after concept, scenario after scenario. I feel if he wished to, Ted might sit down and crank out a patent a month.”
—Gary Summers

Stated Gary Summers, president and chief govt officer of Teklicon Inc., Mountain View, the consulting agency that employs Hoff at this time: “He comes up with concept after concept, scenario after scenario. I feel if he wished to, Ted might sit down and crank out a patent a month.”

“There isn’t any doubt in my thoughts that he’s a genius,” Mazor acknowledged. Summers readily concurred.

Hoff’s first venture after Atari was a voice­managed music synthesizer, which gave off the sound of a particular instrument when somebody sang into it. Hoff’s greatest contribution to the venture was a system that ensured that the rising notes can be in tune, or not less than harmonically complement the tune, even when the singer strayed off key. He scored one other patent for this method, and the gadget was bought briefly by the Sharper Picture catalog, however by no means turned a giant success.

Hoff nonetheless contributes often to product designs. At Teklicon, nonetheless, the place he’s vice chairman and chief technical officer, most of his consulting is finished for legal professionals. Hoff has a singular mixture of lengthy expertise with digital design and long-standing pack rat habits. His house workshop accommodates about eight private computer systems of various makes and vintages, 5 oscilloscopes, together with a classic Tektronix 545 scope, 15000 ICs inventoried and filed, and cabinets loaded with IC knowledge books courting proper again to the Sixties.

“If my washer breaks down, I name the repairman. Most intelligent engineers would purchase the alternative gear and set up it. Ted is able to analyzing the rationale the gear failed within the first place, redesigning a greater gear from fundamental rules, carving it out of wooden, casting it at his house, and dynamically balancing it on his lathe earlier than putting in it.”
—Mazor

When a lawyer reveals him a patent disclosure, even one many years outdated, he can decide whether or not or not it might then have been “decreased to apply” and whether or not it offered enough info to permit “one in every of peculiar ability within the artwork” to apply the invention. Then he can construct a mannequin proving his conclusion, utilizing classic elements from his assortment, and reveal the mannequin in court docket as an knowledgeable witness. This model-building can get very fundamental. On Spectrum’s go to, Rochelle salt crystals that Hoff tried to develop for a latest court docket demonstration littered his workshop ground, subsequent to metal-working gear that he makes use of to construct instances for his fashions.

Hoff sees this means to get right down to fundamentals as one in every of his strengths. “I relate issues to basic rules,” he stated. “Individuals who don’t query the assumptions made going into an issue usually find yourself fixing the incorrect downside.”

Mazor stated, “If my washer breaks down, I name the repairman. Most intelligent engineers would purchase the alternative gear and set up it. Ted is able to analyzing the rationale the gear failed within the first place, redesigning a greater gear from fundamental rules, carving it out of wooden, casting it at his house, and dynamically balancing it on his lathe earlier than putting in it.”

Doing authorized detective work appeals to Hoff for an additional motive: it offers him an excuse to hunt for fascinating “vintage” elements at flea markets and electronics shops.

Hoff can’t focus on the specifics of patent instances he has been concerned with. A number of lately had been within the online game space; others have concerned numerous IC firms. In quite a few instances, Hoff was assured that his aspect was proper, and his aspect nonetheless misplaced, so he felt little shock when the microprocessor patent was granted to Hyatt. (After the award was made, although, he did sit down with Hyatt’s patent software and tried to design a working microprocessor based mostly on Hyatt’s disclosures. He discovered a number of incongruities—like a clock price solely suited to bipolar expertise with logic that might solely be rendered in MOS expertise, and logic that required far too many transistors to placed on a chip, proving in his thoughts that the award was incorrect.)

Seeing another person get credit score for the microprocessor, notably in latest media experiences, “is irritating,” Hoff advised Spectrum, “however I’m not going to let it trouble me, as a result of I do know what I did, I do know what all the opposite individuals on our venture did, and I do know what sort of firm Intel is. And I do know that I used to be the place the motion was.”

Editor’s observe: Hoff retired from Teklicon in 2007. He presently serves as a choose for the Collegiate Inventors Competitors, held yearly by the Nationwide Inventors Corridor of Fame. As of late, his principal technical pursuits encompass vitality, water, and local weather change.

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