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Small Companies Share Their Expertise With Amazon’s Black Enterprise Accelerator


In 2021, Amazon dedicated $150 million over 4 years to empower Black entrepreneurs by means of the launch of the Black Enterprise Accelerator (BBA).

Over the past 12 months, BBA has offered entry to monetary help, strategic enterprise schooling and training, and advertising and marketing and promoting assist to assist Black enterprise house owners develop their companies and maximize the alternatives of promoting in Amazon’s retailer.

In celebration of the one-year anniversary of the Black Enterprise Accelerator, we checked in with among the members, based on a launch on Be taught what the small enterprise house owners needed to say about how BBA has helped drive their companies:

Lillie’s of Charleston – Charleston, S.C.

(Picture: Tracey T. Richardson, co-founder and CEO, Lillie’s of Charleston / Courtesy of Amazon’s Black Enterprise Accelerator)

“The power to take part in Amazon’s first Black Enterprise Accelerator cohort has been an amazing enhance to our enterprise, and we’ve loved quite a lot of press and celeb publicity,” mentioned Tracey T. Richardson, co-founder and CEO of Lillie’s of Charleston, an genuine Southern-style sauce and spice model based mostly in Charleston, S.C.

“Receiving the assist and perception from our account supervisor has been a useful service not usually afforded to small companies.”

Hairbrella – Atlanta, Ga.

(Picture: Tracey Pickett, inventor and CEO, Hairbrella / Courtesy of Amazon’s Black Enterprise Accelerator)

“Amazon’s Black Enterprise Accelerator has been useful in figuring out alternatives to extend income, develop Hairbrella’s distribution to new territories — the UK and Canada — and acquire efficiencies with our listings and advertisements,” mentioned Tracey Pickett, inventor and CEO of Hairbrella, an Atlanta-based model offering revolutionary headwear designed to maintain hair dry and shielded from the weather.

“We’re tremendous excited to have grown 50% in income thus far this 12 months, and we anticipate that to double in Q3 and This fall of this 12 months.”

EasyPeasie – Hallandale Seashore, Fla.

(Picture: Dorielle Worth and Jamelah Tucker, co-founders, EasyPeasie / Courtesy of Amazon’s Black Enterprise Accelerator)

“By means of the Black Enterprise Accelerator, we have now had the distinctive alternative to work one-on-one with an account supervisor who has helped us optimize our listings, enhance our promoting methods, and in the end triple our gross sales during the last 12 months,” mentioned Dorielle Worth and Jamelah Tucker, co-founders of EasyPeasie, a vegetable blends firm based mostly in Hallandale Seashore, Fla.

“An enormous thanks to Amazon and BBA.”

Capital Metropolis Co. – Arnold, Md.

(Picture: Arsha Jones, founder and CEO, Capital Metropolis Co. / Courtesy of Amazon’s Black Enterprise Accelerator)

“Collaborating in Amazon’s Black Enterprise Accelerator not solely helped me develop my on-line enterprise, however I additionally realized what number of of Amazon’s Vendor Central assets I had been underutilizing,” mentioned Arsha Jones, founder and CEO of Capital Metropolis Co., well-known for his or her sticky, candy Mambo Sauce.

“Analyzing information has allowed me to view my enterprise from a special perspective and create a plan for development past our present footprint.”

Livity Yoga – Baltimore, Md.

(Picture: Renee Manzari, founder and CEO, Livity Yoga / Courtesy of Amazon’s Black Enterprise Accelerator)

“Since enrolling in Amazon’s Black Enterprise Accelerator, we have now had the chance to point out the world not solely our merchandise however our goal as nicely, by means of PR alternatives and small enterprise options,” mentioned Renee Manzari, founder and CEO of Livity Yoga, a sustainable yoga model based mostly in Baltimore, Md.

“Additionally, our account supervisor and advertisements assist have been useful in offering recommendation and perception on methods to improve visibility and income whereas decreasing our bills.”

POWERHANDZ – Dallas, Texas

(Picture: Danyel Surrency Jones, CEO, POWERHANDZ / Courtesy of Amazon’s Black Enterprise Accelerator)

“As a hyper-growth model, each determination issues, and discovering the suitable companions to escalate development is important. Being part of Amazon’s Black Enterprise Accelerator is a play we’d run again and preserve in rotation, any sport,” mentioned Danyel Surrency Jones, CEO of POWERHANDZ, a world athletic-training and rehabilitation-product tech firm based mostly in Dallas, Texas.

“Amazon is certainly that one head coach you dream about taking part in for.”

Amazon’s Black Enterprise Accelerator

We’re excited concerning the progress made to this point and are optimistic concerning the future, notably for the potential for Black-owned enterprise to generate wealth for themselves and their households, to create jobs of their native communities, and to convey unmatched choice to prospects. To study extra about taking part in this system, go to Amazon’s Black Enterprise Accelerator.




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