In case you have a robust traction slide, nothing else about your pitch deck issues
It’s a generally accepted knowledge that you just want between 10 and 20 slides to inform the story of your startup. A variety of founders don’t appear to comprehend that not all slides are the identical, nonetheless. Some slides carry extra weight than others — and three of them are completely essential. Right now, I’m taking you thru why these three slides are so vital.
The best way to make use of this text is to consider which of those attributes you will have in your startup to assist set up your pitch deck. For instance, No. 1 on this listing is traction. In case you have superb traction, that ought to in all probability be the primary slide in your deck. In case your traction is flat (i.e., not rising, and even shrinking), poor or non-existent — perhaps don’t spotlight that and suppose as a substitute about how else you’ll be able to inform your story.
1 — Traction is king
Up and to the proper. Which is sensible. Up and to the left could be time journey, and if you are able to do that, you will have an much more useful firm than you thought.
Your traction slide is, by some appreciable margin, your trump card. In case you are displaying an enormous quantity of income and fast progress, all different sins are forgiven.
It doesn’t matter in case you have an inexperienced workforce, a horrible product or a doubtful market. In case you can present that you’ve cash coming in and rising at 9% or extra week over week, you’ll elevate cash.
There’s a hierarchy by way of what sort of traction helps:
- Revenue. In case you are cash-positive and rising quickly, you in all probability don’t even want enterprise capital — but when elevating money helps you develop even quicker, you’re in an ideal place.
- ARR. In case your annual recurring income is rising quickly, you’re in luck. Recurring revenues and SaaS dynamics imply that you’re onto one thing.
- Energetic customers. In case you’re rising your variety of customers exponentially, with out essentially figuring out learn how to monetize them, that’s nonetheless a powerful feat. In case you can present that you could construct an enormous, sticky viewers, you’ll be able to in all probability discover a option to make cash off that down the road.
- Signal-ups. In case you’re seeing big progress within the variety of sign-ups to your services or products, however they aren’t producing income or sticking round, there’s nonetheless worth in that — though your traction slide ought to be paired with a stable “How is that this going to make cash?” slide.