Monday, February 26, 2024
HomeBusiness News7 Takeaways from SaaStr Europa 2022

7 Takeaways from SaaStr Europa 2022


I’ve simply returned from SaaStr Europa in Barcelona.

In the course of the two-day occasion, I related with clients and heard from trade friends, SaaS founders, and the investor group. I additionally had a possibility to take the stage and talk about a subject close to and expensive to my coronary heart: data-oriented product design.

With over 30 hours of content material, greater than 60 audio system, and plenty of inspiring SaaS discuss, there have been a number of learnings and insights gleaned. To summarize although, listed here are my high takeaways from SaaStr Europa:

  1. Clients count on a consumer-grade person expertise (UX) now greater than ever, beginning with the onboarding expertise, which ought to be a majority of your product staff’s focus, and persevering with with product-led progress. However what precisely is product-led progress?
  • Very merely put, product-led progress (PLG) is a go-to-market movement that depends on a product (and its glorious person expertise) to drive an organization’s progress and all its funnel phases. The app itself, slightly than advert {dollars} or gross sales outreach, is the engine.
  • Natural discovery, viral loops, and community results play vital roles. This makes PLG a comparatively cost-effective progress technique, not having to depend on hiring extra gross sales reps and spending an even bigger advertising price range. PLG will probably require extra R&D cash to create an excellent product – however then it could actually scale.
  • PLG can be utilized in tandem with gross sales and advertising motions. Corporations counting on product-led progress are selective about the place and when to deploy their toolbox of go-to-market motions – combining these in several methods for various journeys:
    • Begin with a free product expertise, then layer on a sales-assisted monitor for enterprise leads.
    • Start as a sales-led firm, then add a freemium or free trial product just a few years in.
    • Use the product to drive all internet new income. Solely use gross sales and buyer success groups to drive growth income.
    See also  4 Sensible Methods to Deal With Your Rivals
  • In case your Internet Income Retention (NRR) is far a lot increased (e.g. 115%) than your GRR (e.g. 85%), then it means a phase of your clients actually love your resolution. You will need to pay shut consideration to that phase as they probably are your greatest followers, probably ICPs, and might be nice advocates on your model and product. Glad clients are your greatest ambassadors!
  • Employment tendencies should not a recession, however slightly a market correction. Asana has recorded 67% income progress in 2022 to this point, as an example. In response to Jason Lemkin, founding father of SaaStr, and Saravana Kumar, CEO of, solely the “overvalued unicorns” are in danger now, as a result of their progress has been unsustainable.
  • Rent leaders who perceive scaling. You want people who find themselves used to scaling and who will help you drive predictable outcomes from a playbook. And if you wish to be sure to can scale in an efficient manner, you should put some give attention to objective alignment. 
  • Highlighting your product ROI goes a great distance. You will need to share benchmarks and case research to assist your prospects perceive the added worth of your product/resolution.
  • Connecting with folks in particular person may be very highly effective. What SaaStr has proven us this 12 months is that digital, whereas having expanded over the previous couple of years and permitting us to remain related, won’t ever change face-to-face interactions with prospects, companions, and clients.
  • Hold your eyes peeled for the SaaStr Europa 2022 classes going reside on the SaaStr YouTube web page within the coming weeks to get extra in-depth insights from myself and the opposite SaaS executives, founders, and entrepreneurs!

    See also  Delta Declares Free Onboard WiFi



    Most Popular

    Recent Comments