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Amazon will probably be shutting down Amazon Academy, an internet studying platform it launched in India for high-school college students final 12 months, the corporate stated Thursday.
The retailer says it should wind down the edtech service within the nation in a phased method beginning August 2023. Those that signed up for the present tutorial batch will obtain a full refund, it stated.
Amazon formally launched Academy, beforehand referred to as JEE Prepared, early final 12 months, however had been testing the platform since mid-2019. Academy sought to assist college students put together for entry into the nation’s prestigious engineering schools.
The service provided curated studying materials, reside lectures, mock checks and complete assessments to assist college students be taught and follow math, physics and chemistry and put together for the Joint Entrance Examinations (JEE), a government-backed engineering entrance evaluation performed in India for admission to varied engineering schools within the nation.
The excellent providing from the agency had prompted some to imagine that Amazon is likely to be making a serious foray into the schooling market and should pose menace to upstarts equivalent to Byju’s, Unacademy and Vedantu.
The homepage of Amazon Academy web site. (Picture credit: Amazon)
Greater than 260 million kids go to high school in India and far of the inhabitants sees schooling as a key to financial progress and a greater life. Fb additionally invested in Unacademy, a Bangalore-based startup that provides on-line studying courses. Google, which invested in Indian edtech startup Cuemath, additionally partnered with CBSE to coach greater than 1 million academics in India and provide a spread of free instruments equivalent to G Suite for Schooling, Google Classroom and YouTube to assist digitize the schooling expertise within the nation.
“At Amazon, we expect massive, experiment, and put money into new concepts to thrill prospects. We additionally regularly consider the progress and potential of our services to ship buyer worth, and we commonly make changes primarily based on these assessments,” an Amazon spokesperson instructed TechCrunch.
“Following an evaluation we have now made the choice to discontinue Amazon Academy. We’re winding down this program in a phased method to deal with present prospects.”
The corporate didn’t share why it’s winding down Academy, however ET Prime (paywalled), which first reported the event, stated the transfer was a part of the its ongoing cost-cutting measures.
Amazon is planning to minimize about 10,000 jobs, in accordance with media studies, and started eliminating roles in some divisions together with units and companies earlier this month. Amazon additionally shut down groups that make AWS tutorials and different on-line programs, Enterprise Insider reported.
In a memo, which Amazon has since made public, chief govt Andy Jassy stated extra layoffs will come subsequent 12 months.
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