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Earlier in March this yr, Kpop sensation Lisa of Blackpink was appointed as Chivas’ first feminine model ambassador and collectively they launched a marketing campaign “I Rise, We Rise”. This month, the Speyside whisky maker has unveiled a restricted version design of its iconic Chivas 18 in collaboration with the celebrity.
Referred to as the “Chivas 18 x LISA Restricted Version Drop”, the newly designed bottle options the traditional blue color label mixed with sizzling pink and comes with a pair of 18K gold-plated charms: the Chivas Luckenbooth and Lisa’s iconic star. Ending this unique bottle assortment is the superstar’s signature in a putting neon font that can be discovered on the outer field.
The collaboration was maybe written within the stars because the debut yr of Chivas 18 shares the identical beginning yr as Lisa — 1997. This makes “it the proper bottle to showcase her creativity and permit her persona to shine by,” stated the model in a press launch.
In celebration of this launch, a tailor-made cocktail recipe has been developed by Chivas known as “Pink Spice”. This particular drink is impressed by Lisa’s Asian heritage alongside the Chivas 18’s layered mix of malt and grain whiskies from distilleries throughout Scotland. The particular concoction brings to thoughts notes of tea, citrus and spice — a refreshing drink to take some warmth off.
Sharing extra about her expertise working with Chivas on this restricted version bottle, Lisa stated: “I had a lot enjoyable working with the workforce at Chivas on this restricted version bottle. The bottle is typical LISA — brilliant, daring, and distinctive — and I’m so excited for everybody to lastly see it. It’s wonderful to now have my very own bottle — and cocktail too!”
“As we proceed to raise Chivas for a brand new era, it can be crucial that we collaborate with individuals who symbolize this new era of whisky drinkers. Our partnership with LISA resonates with folks throughout a number of ardour factors — whether or not that’s style or music — and brings a convention-breaking, modern cool to the world of Scotch whisky. It was a pure subsequent step in our collaboration with LISA so as to add her aptitude to considered one of our most prestigious blends, bringing to life the daring angle that each Chivas and LISA share. With this restricted version launch, we’re providing followers a style of the creativity and innovation behind the partnership, and we sit up for seeing how folks react to it,” Chivas International Advertising and marketing Director, Nick Blacknell stated.
Along with this launch, followers are invited to affix the “Regal Planet” digital occasion on 27 November 2022 at 9.30pm through Chivas’ official social media channel, the place Lisa might be making a particular look to share extra in regards to the unique collaboration.
The Chivas 18 x LISA Restricted Version Drop is accessible right here. Go to Chivas.com for extra info.
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