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Father and Son Duo Launch First-Ever Black-Owned Athletic Provide Firm


Meet Oronde Booker and his 14-year-old son, Kendall, who’re making historical past because the founders of  Guide Dawg Sports activities, the primary ever Black-owned athletic provide firm. Based mostly in Atlanta, Georgia, the corporate is already taking pre-orders for its flagship product referred to as HW101, which is a basketball made with premium microfiber composite leather-based that provides superb grip and sturdiness to final all season and past.

Oronde had lengthy been supporting his son at workforce practices and video games when he started to note that all the gear utilized by the gamers, trainers, and coaches was developed by 4 firms – none of which had been Black-owned. This impressed him to create his personal firm that may be a significant provider of athletic merchandise.

“When fascinated by sports activities, it’s probably that a number of Black stars throughout all sports activities — basketball, soccer, tennis, or soccer — come to thoughts simply,” mentioned Oronde. “Black individuals have contributed a lot to sports activities, attracting followers and numerous audiences, redefining the sport and serving to form its tradition, but so few are discovered ‘behind the ball,’ significantly when taking a look at industries like sports activities gear.”

Dominated by a choose group of manufacturers, the athletic gear business is huge enterprise, pulling in hundreds of thousands of {dollars} yearly. In line with Statista, in 2021 alone, U.S. wholesale gross sales of basketballs amounted to an estimated $286 million U.S. {dollars}.

For Booker, it’s about enterprise, nevertheless it’s additionally about designing and delivering a high-quality product that may work for college kids of the sport, in any respect ranges.

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“We consider in excessive requirements and prime quality—our ball is for people who find themselves critical about enhancing their recreation,” added Booker. “I like the sport and proceed to play and coach, so I do know firsthand that regardless of how gifted you’re, it requires an funding in the perfect gear, effort and time.”

BookDawg Sports activities’ HW101 is shorthand for “Laborious Work 101” as a result of it’s no secret that excellence on the courtroom requires laborious work. The identify serves as a continuing reminder of what it takes to succeed.

HW101 is made with premium microfiber composite leather-based, providing superb grip and sturdiness to final all season and past. It additionally boasts a cushioned core and deep channels that give gamers the last word precision and management when enjoying indoors.

“One of many issues we’ve heard over and over from our clients is about the way it feels,” mentioned Oronde. “A participant is aware of once they’ve discovered the right ball based mostly on the way it feels of their arms, and we’re glad that we’re capable of persistently present that fine quality expertise.”

The HW101 retails for $79.99, according to the usual pricing for related basketballs of its caliber. Gamers, trainers, coaches and lovers can get their arms on it simply in time for basketball season or these Christmas present lists.

By getting first in line to buy HW101, buyers may also have the chance to present again. BookDawg Sports activities plans to speculate a proportion of every buy into nonprofits and help younger, Black gamers who couldn’t in any other case afford to play basketball.

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To order your HW101 basketball, take a look at critiques or study extra, go to

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