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Ineos confirms further gross sales location for Australia


Ineos has expanded its vary of service and gross sales factors in Australia earlier than the Grenadier has even touched down.

The corporate has confirmed it’s added McRae Motors in Wodonga to its preliminary listing of gross sales and repair brokers, because it gears as much as launch the Grenadier four-wheel drive regionally.

That takes the Australian footprint to 29 websites, a part of a deliberate 200-strong world community in 50 international locations by the tip of 2022.

Slightly than a standard franchise mannequin, Ineos might be working utilizing an company enterprise mannequin in Australia.

Its sellers have been dubbed “companions” and are answerable for displaying inventory, dealing with check drives, delivering automobiles to prospects, and providing after-sales assist.

Ineos controls stock and pricing, and pays its companions a “straight-forward fee” for gross sales.

The complete listing of places (beneath) features a smattering of city places, however is targeted closely on regional places.

Not solely is that the place Ineos expects a big chunk of its consumers to be based mostly, it’s a part of a push to reassure homeowners they’ll have assist if one thing goes incorrect deep within the wilderness.

Ineos APAC area boss, Justin Hocevar, stated a robust regional presence indicators to “those that stay within the giant, metropolitan islands on our coast, that once they do journey they’ve acquired entry to the assist they want”.

A part of that can be about having the ability to provide spare components to homeowners rapidly. The primary Ineos world components warehouse is in Belgium, however the second might be in Melbourne. It’s set to open “very shut” to Ineos’ begin of gross sales.

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Past its personal service centres, Ineos says it’s taking an “open supply” method to upkeep.

It’s making service manuals and restore info simply accessible, and launching an e-commerce platform that enables unbiased mechanics to simply discover and purchase components.

It’s taken an identical method with equipment. Anticipate to see an announcement on the vary of equipment being supplied for the Grenadier past what’s presently listed within the model’s configurator within the coming weeks.

“Now we have taken fairly an open-source method to participating with the aftermarket,” Mr Hocevar stated. “We’ve gone to the aftermarket exhibits, we’ve spoken to [manufacturers].”

“A few of them we’re within the early days of exchanging agreements the place we will present them with CAD information, and we’ve agreed to offer them with early entry to manufacturing [cars] to allow them to do their improvement work,” he defined.

“It’s fairly reverse to the standard manner of claiming ‘properly I’m going to wrap my arms round my OEM vary of equipment and shield that for so long as attainable till the aftermarket reacts one or two years after launch’.

“We’re getting on the entrance foot earlier than we even begin promoting,” he stated.

Retail places

  • Aaron Mind Motors, Shepparton
  • Mackay Metropolis Auto Group, Mackay
  • Armstrong Auto Group, Toowoomba
  • Magic Enterprises, Geraldton
  • Autoworld, Ballarat
  • Magic Enterprises, Perth
  • Brian Hilton Motor Group, Central Coast
  • Noosa Auto Group. Noosa
  • Brighton Automotive Holdings, Melbourne
  • Northstar Mildura Motors, Mildura
  • Buckby Motors, Launceston
  • Pickering’s Auto Group, Townsville
  • Caravana, Brisbane
  • Purnell Motors, Sydney
  • DC Motors, Rockhampton
  • Rex Gorell, Geelong
  • Fraser’s, Newcastle
  • Rolfe Motors, Canberra
  • Fraser’s, Wollongong
  • SLRV Expedition Autos, Gold Coast
  • John Oxley Motors, Port Macquarie
  • Tony Leahey Motor Group, Orange
  • JT Fossey, Tamworth
  • Warragul Metropolis Motors, Gippsland
  • Kerry’s Automotive Group, Adelaide
  • Westco Motors, Cairns
  • Kerry’s Automotive Group, Darwin
  • Western Plains Automotive, Dubbo
  • McRae Motors, Wodonga (new)

What’s the Ineos Grenadier?

The Grenadier is the brainchild of Sir Jim Ratcliffe, the British billionaire engineer and chairman of multinational petrochemical big Ineos. No expense has been spared on his ardour challenge.

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The official story says Ratcliffe was hanging out in London’s Grenadier pub in 2017, bemoaning Land Rover’s choice to kill the outdated Defender and exchange it with the extra trendy and splendid new SUV mannequin.

Australia is taken into account internally to be a “core launch market” for the ladder-frame, inflexible axle Grenadier alongside Europe, the US and South Africa, that means locals get the type of precedence entry to automobiles many manufacturers would crave

Manufacturing Grenadiers are going to be constructed at a 210,000 square-metre ex-Mercedes-Benz plant in Hambach, France, that has since been bought by Ineos. Since 2019 the plant has acquired a claimed $770 million in upgrades, funded by each Mercedes-Benz and Ineos.

The bespoke improvement automobiles had been constructed by Magna in Austria, and underwent a extensively lined torture-testing program.

Two physique kinds are being supplied in Australia at launch. The Grenadier Utility Wagon is a two-seater with a full-height crash barrier and flat ground that may deal with an ordinary 1200mm x 800mm Euro pallet. The Station Wagon is a five-seater.

Energy comes from two 3.0-litre inline-six cylinder engines sourced from BMW. The petrol makes 210kW of energy and 450Nm of torque, whereas the diesel makes 183kW and 550Nm.

Each engines come mated to a ZF eight-speed automated transmission (codenamed 8HP51 for the petrol, 8HP76 for the diesel), with what Ineos calls a brand new “heavy obligation” torque converter.

All Grenadiers come customary with everlasting four-wheel drive (4WD), with low-range accessed via a 2.5:1 Tremec two-speed switch case.

Matching the class-leaders, the Grenadier will even have a 3.5-tonne braked towing capability.

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Floor clearance is listed as 264mm, wading depth 800mm, method angle 36.3 levels, break over 28.2 levels, and departure angle 36.1 levels. Powder-coated skid plates and a fuel-tank plate are customary.


There’s no haggling, with Ineos utilizing an ‘company mannequin’ with set pricing.

The corporate will management stock and pricing, and pay vendor companions with a “straight-forward fee”, a lot within the fashion of Mercedes-Benz and Honda.

A deposit cost of $5000 (refundable till the car contract is signed) secures a construct slot.

Grenadier Utility Wagon (two-seat)

  • 2023 Ineos Grenadier Base petrol and diesel: $84,500
  • 2023 Ineos Grenadier Trailmaster petrol and diesel: $95,495
  • 2023 Ineos Grenadier Fieldmaster petrol and diesel: $95,495

Grenadier Station Wagon (five-seat)

  • 2023 Ineos Grenadier Base petrol and diesel: $85,500
  • 2023 Ineos Grenadier Trailmaster petrol and diesel: $96,495
  • 2023 Ineos Grenadier Fieldmaster petrol and diesel: $96,495

All costs exclude on-road prices.

MORE: 2023 Ineos Grenadier value and specs
MORE: Ineos Grenadier orders open Could, Australian retail websites introduced
MORE: 2022 Ineos Grenadier assessment: Prototype ride-along
MORE: Ineos Grenadier hardcore 4×4 in Australia subsequent 12 months from $84,500
MORE: Ineos plans to assist unbiased mechanics and the 4×4 aftermarket
MORE: How’s the Ineos Grenadier 4×4’s improvement monitoring?
MORE: 2022 Ineos Grenadier arrives in Australia



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