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Why You Ought to Leverage Your Free G2 Profile (+ How To Get Began)


Opinions are consuming the software program world.

90% of consumers usually tend to convert after studying opinions. Product and peer opinions present highly effective and genuine insights into driving purchases, gaining visibility, and providing distinctive info to potential consumers.

Investing and prioritizing in constructing a neighborhood centered round user-generated content material, particularly opinions, helps new audiences be taught extra concerning the model and its choices. Once they hear from actual customers, they discover it simpler to position their belief in what they’re saying concerning the firm.

On-line opinions are key to serving to prospects perceive what you worth, the acquisition journey, and the way they are often profitable enterprise customers.

G2 is the world’s largest and most trusted software program market. With over 60 million annual consumers coming to G2, it’s no shock that our information on software program consumers taking a look at your product, class, and opponents makes for efficient gross sales options, advertising messaging, and buyer success communication.

Consider G2 as giving your corporation a double bonus: one in your product to get seen and achieve visibility by means of profiles throughout greater than 1,500 software program classes, and the second for potential consumers to learn product opinions, have interaction with the corporate, and convert into your prospects.

Why ought to my firm care about being on G2?

If you end up asking this query, right here’s one other query: why ought to consumers care about you?

Software program consumers worldwide belief G2 to assist them select the precise options for his or her enterprise wants. With greater than 1,756,700+ (that’s rather a lot) genuine consumer opinions, G2 is THE place the place individuals can uncover, evaluation, and handle their software program.

About 90% of all consumers usually tend to make a purchase order after studying a evaluation and listening to from a peer. At G2, our mission is to make belief a central a part of the digital transformation our world goes by means of and can proceed to develop.

Our information supplies consumers with higher steering within the type of opinions, technological analysis, and comparative research to make sure they keep away from the inherent dangers of shopping for enterprise know-how.

For sellers, G2 presents you greater than 1,000,000 pairs of eyes month-to-month that can assist you achieve visibility in your software program class. G2 means that you can set up a robust market profile, accumulate actual consumer opinions, automate evaluation technology, leverage purchaser intent alerts, and entry aggressive insights.

With G2, SaaS firms can join with consumers immediately and interact in conversations that assist information them by means of the gross sales funnel and make the precise buy selections.

You can even uncover accounts in search of your product and associated opponents to make sure you seize their consideration. G2 Advertising Options is the proper addition to your current advertising toolkit to speed up offers and market your product in a better manner.

How do I get my free profile optimized and arrange?

Now that you simply’ve hopefully been satisfied about why having a G2 profile is a enterprise asset, let’s get into how one can arrange a profile that stands out. Comply with this step-by-step information with finest practices to optimize your product web page and leverage consumer opinions to spice up your gross sales pipeline and on-line model status.

Step 1: Replace your profile

Patrons that come to G2 are “prepared to purchase”. On G2, they search for product info and positioning and sometimes evaluate a number of merchandise in the identical class. To assist them perceive your providing, step one is to replace profile particulars as comprehensively and precisely as attainable.

Product info

Take into account this your holy grail to potential consumers. Be certain that all the knowledge on this part is up-to-date and factually appropriate.

  • Product logos: Your emblem is your model’s first impression on a possible buyer and might differentiate you out of your opponents. Use a product emblem simply acknowledged by G2 customers and keep away from logos with textual content as they may seem small on Grid Experiences.

G2 software badge

  • Product description: This part ought to give your viewers a deep dive into your organization’s background and product. Once more, make sure that all profile particulars are thorough and correct, so guests totally perceive your answer.

    We suggest writing three quick paragraphs detailing fundamental info (firm title, location, dimension, and so forth.), the product’s key options and functionalities, and the software program’s main use case that outlines the issue it solves for customers.

  • Extra info: You possibly can add extra particulars about your product and point out info reminiscent of the kind of software program, languages your product helps, exterior neighborhood hyperlinks, and product sides that offer you a aggressive edge.

  • Product pictures: Footage communicate louder than phrases. Add as much as six screenshots of your product so guests can higher perceive how they will use it. The varied file varieties supported for product pictures are .png, .jpg, and GIFs smaller than 5 MB.

Lead emails

Any G2 vendor receives as much as 4 leads/month on the free plan. You possibly can see 4 consumers from G2 who’ve considered or in contrast your product with a competitor. To get these results in the precise POC and cut back response time, it’s important to replace the “lead e mail.”

Guarantee to configure the e-mail addresses of the workers who will obtain lead alerts concerning account-level information.

As a fast refresher, an account is a company actively researching G2, and data reminiscent of firm title, trade, and geographical location depend as account-level particulars. With a free profile, you might be eligible to obtain 4 free account-level leads (woohoo!).


This area permits consumers to ask questions on utilizing a product, its options, and finest practices. The dialogue platform can also be a manner for customers to convey up particular use instances of the answer to assist them make a purchase order choice and transfer down the gross sales funnel.

We suggest staying engaged with consumers because the conversations aren’t solely useful in constructing buyer relationships but additionally assist with website positioning. Continuously requested questions may be picked up by Google in search outcomes underneath the “Folks Additionally Ask” part.

Step 2: Replace options and pricing

A product is nothing with out its options –  fairly actually. Realizing a software program’s capabilities supplies guests on G2 with cues about the way it will profit them.

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Equally, equipping customers with pricing info helps them outline the product’s worth and gauge whether or not it’s a device they wish to spend money on. For distributors, it is usually a manner of displaying transparency and gaining purchaser belief.


Info concerning options helps G2 categorize your product appropriately and direct related guests to your profile. Particulars on product options may also support reviewers when contemplating totally different options.

When offering particulars for options, make sure that you mark the extent or pricing plan at which a function is obtainable. In case your product is a part of a class that doesn’t present product options, fear not – our analysis crew fleshes out all classes so as to add questions that customers could have concerning product options.


An organization’s pricing choices can have an effect on the kind and quantity of shoppers, the frequency with which current prospects re-purchase merchandise, the convenience with which a enterprise grows, and the power to type long-term buyer relationships.

Listed here are some finest practices whereas including pricing info to your G2 profile:

  • Add as much as 5 pricing plans (if relevant) to stipulate particulars for options supplied with each bundle.
  • Clarify how your pricing and packaging differ from opponents in the identical area.
  • Let consumers know of any free trials you might supply, as that info will seem under the product’s pricing desk and on G2 Evaluate pages.
  • Inform guests if you don’t disclose pricing info publicly and write ‘Request a Customized Quote’ subsequent to the respective plan.

Step 3: Run evaluation campaigns

After you’ve arrange your G2 profile, it’s about time to start out accumulating consumer opinions. The most effective place to start out is with individuals who know and love you – AKA your current prospects. When you’ve reached out to them and have gotten your first few buyer opinions, create a evaluation assortment technique to drive the impression of on-line opinions in the long term.

It is very important do not forget that your evaluation technology technique should at all times be on high of thoughts in your buyer success and advertising crew.

Whereas it may be tempting to overlook about accumulating consumer opinions as soon as you are feeling you’ve hit a strong quantity, automating the method with G2 Evaluate Era can assist you repeatedly accumulate buyer quotes and testimonials. Leverage this info in your web site and social platforms to attach with potential consumers.

3 ways to gather opinions on G2:
1. We accumulate: Allow us to do the heavy (and rewarding) lifting for a ten% common conversion fee.
2. You accumulate: Belief no person however your self? No drawback. Acquire opinions by means of your evaluation technology methods.
3. Auto-collect: Wish to flip your evaluation assortment mode on however not fear about it? G2 Evaluate Automation’s obtained you. Get customers to share genuine and marketable product suggestions for a 20% common assortment fee.

Be certain that your evaluation assortment plan has a daily evaluation evaluation to proceed working the ability of social proof, gauge consumer sentiment, and inform worth propositions in your product improvement processes.

What advantages do I get from having a free G2 profile?

There are nothing however advantages to claiming a free G2 profile. However if you happen to’re nonetheless uncertain, let me elaborate on its impression on growing model consciousness, understanding buyer sentiment, and capturing purchaser demand.

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Elevate model consciousness

Having a G2 profile will get you seen by consumers who go to G2 to analysis their subsequent software program buy. Merely put, consumers cannot discover you on G2 except you have got a profile.

When in-market consumers go to your G2 profile, you enhance your probabilities of promoting software program to them by showcasing your consumer testimonials and product options.

Person opinions generated on G2 spotlight essential product info, model belongings, and content material to teach and inform consumers about your providing. All of this ultimately works in direction of establishing and sustaining a web based status.

Encourage model advocacy

Considered one of my favourite components about utilizing SaaS evaluation websites, moreover higher product visibility and constructing belief with prospects, is that they assist determine individuals who adore your model. Figuring out your product advocates and buyer neighborhood members is crucial to relationship constructing when responding to opinions and interesting in interactions.

G2 profiles additionally function a device to domesticate a consumer neighborhood, reply product questions, and take part in discussions concurrently. It acts as a spot to interact in customer-company conversations and strengthen rapport.

Refine gross sales and advertising

Being seen by means of your G2 profile is a superb first step, however that’s simply what it’s: step one. Figuring out and interesting with potential consumers is the subsequent step to capitalizing on new gross sales alternatives.

Leveraging G2 Purchaser Intent information drives gross sales and advertising income to maneuver down the funnel and take selections of their analysis for brand spanking new software program purchases.

Intent information supplies essential enterprise insights and permits gross sales and advertising to:

  • Supply contact info
  • Establish in-market consumers
  • Craft customized messages
  • Hold buyer pulse to scale back potential churn

Drive product innovation

An underrated advantage of accumulating and analyzing consumer opinions is its impression on a enterprise’s product ideation and have prioritization actions.

Buyer wants and needs can most immediately be gauged by studying their opinions regarding product functionalities and capabilities… or the shortage of them. If you discover many individuals mentioning a selected functionality they need or see within the present product, it serves as essential consumer suggestions.

An lively presence on a software program evaluation website like G2 supplies alternatives to grasp performance gaps and be taught traits within the trade. This information can basically information your subsequent large product thought and sensible progress.

Advantages of getting a free G2 profile:

  • Improve model consciousness and model status by means of testimonials and product schooling.
  • Construct a buyer neighborhood with consumers who know and love your product.
  • Leverage purchaser intent information to supply prospects and cut back churn with focused data.
  • Refine current merchandise by studying about shopper wants and have expectations.

Happiness is: free stuff

Individuals who say driving income and advertising pipeline by means of buyer opinions is simpler mentioned than executed haven’t leveraged G2. It is so simple as it sounds – declare your profile, begin accumulating opinions and get your product in entrance of hundreds of thousands of potential consumers.

So what are you ready for? Declare your free G2 profile immediately!



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